Odin New York

Odin New York

Odin New York is best described as New York´s discerning curators of style. Since founders Eddy Chai and Paul Birardi opened their east village boutique in the autumn of 2004, the company has quickly grown into a multi-destination retailer of established designer labels and emerging talent. Having earned the "rising star award 2010" from the fashion group international, ranking # 3 in WWD men´s 2008 survey of "America´s 50 most influential men´s stores" and New York Magazine´s "Best Men´s Fashion Store 2007", Odin New York has become pivotal in the growth of contemporary fashion. Today, the Odin retail organization consists of 3 self-named locations for men, Pas de Deux for women and Den, a rotating designer concept shop...

The name, the inspiration...

Odin, the chief god in Norse mythology, better known as the Lord of wisdom and victory, travels the world seeking knowledge. Two ravens as his eyes and ears explore the world, broadening his reach to exotic destinations and inspiring him to unendingly recreate himself.

... and from Odin´s search come four unisex fragrances of amber liquid inspired by fascinating foreign places: 01 Nomad, 02 Owari, 03 Century and 04 Petrana. While each has its own character, they collectively express the brand´s vision and take us on a journey abroad, steeped with all its mysticism.