Tom Ford believes that nothing is more desirable than that which is unattainable. The discovery and acquisition of the most elusive and elegant hybrid, a black orchid, has inspired him to create a fragrance.

Tom Ford is an American fashion designer. He gained international fame for his legendary turnaround of the Gucci fashion house and the creation of the Tom Ford label, becoming one of the world's most influential designers.

Ford believes that he owes his success not to talent, but to his energy. He admits to sleeping just two or three hours per night, keeping post-it notes beside the bed in case he wakes up with an idea. "There are many more talented designers than me," he once told an audience at the V&A in London. "But I have a lot of drive and won't let it go." He also credits his "mainstream" appeal. "I'm lucky, I have mass-market tastes," he says. "When I say I like a shoe, generally thousands of people will like it. Thank God, because I would have been a very unhappy person if I hadn't had this kind of success." But others see it quite differently, saying that Ford's secret is the combination of a fine commercial sensibility and a genuine feel for fashion: in his former role at Gucci, he designed shoes, watches, luggage and men's and womenswear.