I love New York

Bond No. 9 - I love New York

Uptown, Downtown, the avenues, the side streets, even Brooklyn and the beaches:  Bond No. 9 has long been known for its New York-centric neighborhood scents.  After all, we love this city—its energy and dynamism, its immense variety and endless verve, its 24/7 can-do spirit—with a passion that informs everything we do.  And now we’re launching a second luxury eau de parfum collection, whose inspiration isn’t specific metro-locales, but rather the entire State of New York. 

It’s about the sum total of New York, a touchstone of dreams throughout the world, which ignites all the senses.  From landmark waterfalls and wine trails, to a splendor of cultural icons and a wealth of local food and drink, New York State offers endless surprises and adventure in every corner.   And like the original Bond No. 9 collection, it will be designed and executed right here in New York.  Is there any better way to give a fragrance line its zing?

We are ecstatic to be partnering with the iconic I LOVE NEW YORK brand in connection with a new series of fragrances that expand our collection beyond our beloved city to encompass the scents of the entire Empire State. This partnership celebrates the diversity and uniqueness of New York in a distinct way, which makes it a perfect fit.  Our collaboration is a means of extending our creative expression of love to all of New York.

The campaign also gave us permission to combine the iconic I LOVE NEW YORK logo with Bond No. 9’s own token logo.  Designed in 1977 for the State of New York by Milton Glaser to raise morale during an ebb in the City’s municipal life, this nostalgia-laden logo, instantly recognized the world over (no translation necessary), has become so ubiquitous over the past 30-plus years that it has even turned the noun “heart” into a verb, as per the phrase I heart New York.  The Bond No. 9 logo, modeled on the grille-work NYC Transit Authority subway token that also emerged in the gritty ‘70s, likewise invokes the careening speed, energy, egalitarianism, and the can-do spirit pervading New York.  The two logos appear together on the I LOVE NEW YORK by Bond No. 9 bottle:  with I LOVE NEW YORK in a forward, upward tilt, our token standing proudly at its side.

As with the original Bond No. 9 collection, this new one will be designed in our unique, contemporary artisanal style, using the finest ingredients available.  It will encompass the exciting regions of New York State. Each of the scents—15 in all when the line is complete—will convey an informal, easy-to-wear chic—like that of the most perfect T-shirt.  These fragrances—for women, men, and sharing—are intended to be worn through the day, like a basic clothing layer.