John Galliano’s graduation show « Les Incroyables » at the St Martin’s School of Art in 1984 was the start of a beautiful adventure in fashion that has continued to cast its magic for more than 20 years.

After showing his collections in London in the nineteen eighties, Mr Galliano moved his company to Paris in 1993. In July 1995 it was announced that John Galliano would be the new designer for the House of Givenchy and only a year later he was appointed the designer for the house of Christian Dior responsible for both Haute Couture and Prêt-à-Porter.

Meanwhile his own brand, John Galliano, achieved significant growth with the women’s prêt-à-porter and accessories and established a worldwide presence.
The new century saw the launch of many exciting projects, including menswear, lingerie and the opening of the flagship store in Paris. Now Mr. Galliano has entered the world of fragrance and has teamed up with Selective Beauty, who is also in charge of the Bulgari, Agent Provocateur, Burberry, and Benetton brands, to create the signature John Galliano perfume. Selective Beauty “promises to capture Galliano’s DNA in scent form!”