Maison Francis Kurkdjian - APOM pour homme - EdT
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Maison Francis Kurkdjian - APOM pour homme - EdT

APOM is a concentration of "A piece of me", a bit of oneself that one leaves on others.

APOM is an inspiration that came to Francis Kurkdjian from the beauty of men and women, from the harmonious colors and flavors of the Middle East, so often told to him by his grandmother, and that he rediscovered during his travels to Lebanon. APOM is the power and softness of orange blossom and cedar wood.

Olfactory description

Orange flower - cedar wood - amber.

The flacon

The inspiration for the falcon is an example in crystal that Fred Rawyler, who conceived and executed the graphic design, found while antiquing, one originally designed to be part of a traveling toiletries case. He was taken with the idea of a flacon that traveled and returned fitting exactly into its holder. His model is a unique object, obviously created for a particular person. It led him to design a flacon sectioned in square crystal facets, each in rapport with the next and shaped from the base to the neck. He asked the glassmakers to create angles as alive as possible without appearing too aggressive. To underline this artesian work, he added a small signature – the monogram of the House – at the back of the flacon, much in the manner of artists signing works with pride. A tube extends from the atomizer pump but seems to disappear after the first spray, leaving the perfume languid in its container.

The stopper

Maison Francis Kukdjian wanted a stopper made of a material emblematic of Paris. They chose an alloy of zinc. Zinc is alive and interesting in that it refuses uniformity. Thus, no two stoppers are identical; each has its own unique variation dependent on the density of the grey color. They made the same choice for the bases of the candles. The alloy is only treated to prevent oxidation.

The packaging

Maison Francis Kukdjian wanted the perfume flacon to be the precious jewel that one discovers in its case after all other wrapping is removed. While packaging is often included within the case to protect the flacon, here they created a corrugated wrapping for the outside, a covering to protect both the flacon and the case (which is perfectly fitted to the dimensions of the flacon). It is only when opening the case that one discovers that it is gilded with warm gold on all its interior faces and leads to the perfume in its immaculate universe. It is a luxurious package that one comes upon slowly and deliberately...