Laurent Mazzone was born with a passion: fragrances!
From Italian origins, Laurent Mazzone is since his childhood, fascinated by fragrances. As a young child, he analyzed and mixed samples of perfumes to discover new scents. Since then, a passion for scents was born. Attracted by fashion catwalks and workrooms, Laurent decided in 1998 to dedicate his professional life to Fashion. He opened his first boutique IN Grenoble (in the South East of France). A little space, totally dedicated to men, and named it Premiere Avenue.
It did not take long before his passion for scents came up. Initially thought to perfume his boutique, Laurent started to create candles. He did not know at this time, that a new fragranced and promising adventure was born. In 2000, Laurent opened more boutiques and is now at the head of 5 luxury boutiques. A space dedicated to women swears and then, the creation of a boutique specialized in scents. Première avenue accessories is born. Niche perfumeries did not exist in Grenoble in 1998. This space can be considered as a Scent laboratory the enable him to offer his customers: candles, fragrances, home fragrances, body care…
When Laurent started to be committed to scents, perfumes became obvious. For him, it is much more than a Fashion accessory. Totally guided by the universe of Fashion, Laurent took the risk in 2010 to translate atmosphere from his imagination into fragrances. A unique and complementary fragrance line.
Hi desire is to convey his passion to fashion through a line of perfumes evoking luxury fabrics. Perfectionist, demanding, Laurent is constantly chasing for quality and uniqueness. He came across renowned noses that he had always admired by their creation fulfilling his emotion.
Through his own words, he lets them translate his emotion to his ideal fragrances. The first LM Parfums were born in 2010. Laurent, does not want to be conventional, and composes his fragrances in the purest tradition of the high French Parfumerie. His fragrances are the experimental achievement to his passion.
LM Parfums universe reveals an art of living tinted with luxury and dream.