„I have always been fascinated by the world of fragrance and its effect on my memories and impressions. Through Byredo I want to communicate my own personal experiences - to contribute to an almost collective memory of time and place. I also believe in a modern approach without loosing olfactory techniques - of simply bringing together the best of old and new.” - Ben Gorham
The creations of Byredo have a distinct focus on both craftsmanship and quality. This Stockholm based fragrance house joined forces with world renowned perfumers such as Olivia Giacobetti, Jerome Epinette and Michel Almairac.
The Swedish born founder and creative director of Byredo, Ben Gorham, grew up in Canada and in the USA. He graduated from the Stockholm Art School and was specialized in interior design. He has undoubtedly developed an approach to creating fragrance that is as unique as it is logical. Working alongside the industry’s top perfumers, Byredo has quickly become a reputable brand within the international niche market.
The scents by Byredo, with inspirations and influences from Paris, Italy, India, Sweden, Africa and the Caribbean, are just like an olfactory circumnavigation of the globe. |
Decorative Cosmetic
Annick Goutal
