REN

REN

REN – skincare as it should be.

One can say that REN founders Robert Calcraft and Antony Buck are evangelical about skincare and have been since Antony’s wife developed adverse reactions to almost every skincare product during her first pregnancy. That experience made them believe that a new approach to skincare was needed, one that would meet the needs of people like Antony’s wife who were increasingly concerned with skin sensitivity and synthetic ingredients but did not want to sacrifice effectiveness, pleasure or aesthetics.

So they set about creating a brand that would offer what they saw as the “holy grail” of skincare – skincare that uses the latest hi-tech bio actives, is free from
skin-unfriendly synthetic ingredients and is gorgeously pleasurable to use. They summarized the idea as Clean Bio Active Skincare and called the brand REN. Having the idea for REN proved the easy bit given how difficult it was to formulate and manufacture products that lived up to their ideal. However, with perseverance and the unfailing enthusiasm and expertise of a brilliant (and slightly mad) French doctor of cosmetic pharmacology, REN began to take shape and, in September 2000, Robert and Antony launched the first ever truly desirable and effective skincare range with products completely free from skin-unfriendly ingredients including: synthetic fragrance, petrochemicals, sulfate detergents, synthetic colours, animal ingredients and parabens.

In addition, REN products do not contain potential irritants including: glycols and diglycols (such as propylene glycol), PEG’s, PPGs, urea, D.E.A, T.E.A, PABA and other synthetic sunscreens, aliphatic alcohols/hydrocarbons, phthalates, fumarates, amines, alkanolamines, synthetic AHAs/ BHAs, polyacrylamide, metacrylate, elastomer, poloxamer, styrene, vinyl, polyquaternium, synthetic chelating agents, nylon, nitriles, nitrates, nitrosamine releasers, bromates, fluor, aluminum and alumina etc.

REN has since become a much sought after and distinctive brand that can be found in selective stores in more than 40 countries around the world and has established itself as a favourite amongst beauty journalists, celebrities and more importantly consumers – including Antony’s wife...