NICKEL - A men's care

Nickel was created by a man, Philippe Dumont, in 1996 on a very simple idea: beauty can also be a man's word!

At that time, skin care for men was yet to be.First, men needed a "grooming" space of their own: this is why Nickel opened the very first spa for "men only" in Paris in 1996, offering not only massage but also real beauty treatments such as facials, waxing, manicure & pedicure. No fuss in this place: Nickel is French slang for being clean and feeling good. And that's what Nickel is all about!

At the same time, Nickel developed a full range of traight to the point products, such as the famous morning-after rescue gel which immediately became the must-have to all models, celebrities and night-clubbers.

The success of Nickel has been fast and furious: in a few years, Nickel has become one of the key players in the men’s cosmetic industry. In 1999, its second spa opened in a Paris department store (Le Printemps). In 2001, Nickel opened the first spa for men only in New York City. In 2003 the wave reached San Francisco, London is next and so many more to come…