Boadicea The Victorious

Boadicea The Victorious

Michael Boadi, world-famous hair-stylist, presents this extraordinary collection of perfumes, named after the British warrior queen, Boadicea The Victorious...

Michael Boadi has worked on the international fashion circuit for nearly 20 years. Collaborating with many of the leading fashion houses (Gucci, Missoni, Prada, Dolce & Gabanna, Chanel) he has teased the tresses of some the world´s most beautiful women including Kate Moss, Giselle, Jennifer Lopez and Madonna.

As a passionate, self taught perfumer, Michael’s approach is not limited by convention, remaining free to create truly original fragrances that have already brought him legions of fans. Boadicea The Victorious launched at Harrods, London in 2009 and caused a sensation, an unprecedented stampede to purchase the luxury scents, in their signature, engraved, pewter decanters (which the coveted ‘New Design Award’ from style bible, Wallpaper Magazine). Waiting lists, sell-outs and multiple purchases of up to 26 bottles per customer were crowned when America’s First Lady, Michelle Obama, requested an audience and chose 3 scents to take them back to the White House!

The unisex fragrances are inspired by Michael’s trips around the globe on glamorous fashion shoots, olfactory memory’s of a walk in the bluebell woods next to Kate Moss’s country home („Delicate“) or the citrus gardens of the Missoni family („Invigorating“).

The Boadicea The Victorious Collection consists of 17 Eau De Parfums, divided equally into 4 fragrance categories: Citrus, Floral, Musk and Agarwood. Ingredients are of the highest quality and are predominantly natural essences, carefully chosen for their individuality. There is nothing derivative about this brand, just totally elegant, original, sexy scents that are as idiosyncratic as the customer’s character.