U Beauty

Brand Portrait: U Beauty

Tina Craig launched BagSnob, one of the first US fashion blogs, in 2005 and was part of the influencer avant-garde invited to front fashion shows. As a busy agency owner, consultant and stylist, she wanted to systematically simplify her 13-item grooming routine without sacrificing impact. For years, she developed the unique skincare hybrid that is simultaneously a toner, vitamin cocktail, serum and hyaluronic booster, refining skin texture and revitalising damaged cells. "In my culture, having beautiful skin means self-worth and a sense of sovereignty. U Beauty is bottled confidence." Tina Craig, Founder.